Many consider the words “social media” to be nothing more than teen drama, endless status updates, picture sharing, and, yes, funny cat videos. While this is sometimes true, the truth is Facebook, Twitter, LinkedIn, Instagram, and blogs are powerful communication platforms with potential to inject life into your practice and increase your reach.
As a physician, you can weigh in as a credible source with a professional Facebook page, YouTube presence, or Twitter account. This not only helps patients but also can solidify your position as trusted leader who is engaged with your patients and on the cutting edge of your profession.
Why should you care about social media? Watch this short video and then ask yourself, "How can I not care about social media."
TMA brings you four basic lessons to help you connect with your legislators. Find out how you can get their attention on Twitter. It's far more effective than email.
Got Social Media questions? Want to buy the book? Call or email the Knowledge Center.