TMA Member Benefits: Future Proof In the past year, cyberattacks on healthcare facilities have increased by 35%. The cost of a breach can average of $402 per compromised record, plus fines. TMA makes robust security for your practice easy through education and services designed to manage the worst technology risks.

Sponsored Content: SEO for Medical Practices – Why It Matters - 11/17/2021

In the past, word-of-mouth referrals and repeat patients were the most reliable ways to grow and sustain any medical business. But in the age of the internet, online strategies are now the number one way to market health care services.‌

Free Google Tools That Give Your Practice a Boost - 04/22/2021

Google is more than just a search engine, it’s a marketing machine with robust tools you can leverage to grow your practice. These tips from TMA-approved vendor Officite look at several of those tools and how you can make them work for you.

Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

16 Ways to Stay Cyber Secure - 04/19/2018

More than four-fifths of physicians have experienced some sort of cyber attack in their practice, according to a survey published by the American Medical Association. Many attacks could have been avoided with internal controls and staff training.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.

Four Signs It’s Time to Update Your Website - 12/06/2016

An old, outdated site can drive users away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that your website needs updated functionality and a new look.

Seven Ways a Practice Newsletter Can Work for You - 12/05/2016

Many physicians balk at the notion of “marketing” their practice; nonetheless, promotion is what it may take to build a young practice or stand out in a competitive specialty field.

Four Ways to Increase Physician Referrals - 10/31/2016

Although you may excel in your specialty, referrals from other physicians are not something you can take for granted. Here are four ways to stand out as the go-to physician in your field.

CMS Issues New Medicare Marketing Rules - 06/23/2016

Responding to concerns about marketing and sales of Medicare Advantage plans and Medicare Part D plans, the Centers for Medicare & Medicaid Services (CMS) has issued rules to prevent abuses and protect patients.

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