Appearance isn't everything...

...but it definitely leaves a lasting impression.

It has been said that "beauty is in the eye of the beholder," but when it comes to the physical appearance of your practice, make sure that your idea of acceptable doesn't leave a "dumpy" impression on your patients. Have you been meaning to fix the handle on the cabinet door or have that stain on the carpet cleaned, but you've just been too busy? Have you learned to live with some of the quirky things about your office? Even if you're comfortable with the status quo, it may be time to take a step back and evaluate the appearance of your practice.

One very important detail to remember is that patients notice the little things. Since you are in your office on a daily basis, the little things may not stand out as readily to you as they do to your visitors. The following items are things to consider during your office evaluation. If they are things that the building manager can handle, make the request. 

  • Parking area and walkways — Do you see potential safety hazards? Trash? Poorly maintained grounds?
  • Entry way —  Is the signage adequate for patients who are trying to find your office?
  • Front desk — Is the area cluttered? Is it in good repair? 
  • Reception area — Is there enough seating for patients? Does any of the furniture need to be fixed? Is it clean? Are there magazines or other activities for patients?
  • Bathrooms — Are all the bathrooms clean in appearance, or do they look like storage closets? Do any fixtures or cabinetry need  repair? Are there adequate toiletries? 
  • Hallways — Are they clear of clutter and obstacles? Are there any crooked pictures on the walls?
  • Exam rooms — Are they tidy and are the furnishings and cabinetry in good repair? Are there old magazines or items that should be replaced or removed?
  • Staff lounge — Are there dirty dishes or clutter that patients may see as they walk by?
  • Plants — Are there any dead plants that need to be replaced or removed? Or artificial plants that need to be dusted?
  • Signage — Is all signage spelled properly and grammatically correct?
  • Carpet —  Are there stains that need to be cleaned?

By making the office experience a good one for your patients, you are increasing their loyalty and the chance that they will refer friends and family to you.  Remember that your medical office is a reflection of you, so take the time to assess the image that you portray. 

Content reviewed: 8/29/13

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