Related Stories

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Never, Ever Text Patient Hospital Orders - 05/12/2020

No matter how comfortable you are with texting, remember, texting patients’ hospital orders is not an acceptable practice.

Do You Know Who Can Consent to the Treatment of a Minor? - 11/26/2019

The Texas Medical Association's recently updated white paper, Consent For Treatment of Minors, is there to help you understand what you can and cannot do when treating a person younger than 18.

Modern Websites for Health Care Practices - 11/01/2019

Physicians spend many years in medical school, and marketing probably wasn’t a part of the curriculum. However, there’s a good chance your next potential patient will be looking for a physician with a search engine or on Facebook. So what’s a savvy practice to do?

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

How to Make Patients (and Google) Fall In Love With Your Site - 02/15/2019

If you want to learn what it takes to keep your practice on Google’s front page, join TMA-endorsed vendor Officite for a free online workshop starting at 1 p.m. Feb. 21.

What Does Your Online Presence Say About You? - 09/27/2018

If you don’t already monitor your online reputation, now is a good time to start. Join TMA-endorsed vendor, Officite, for a free, 45-minute webinar at 2 pm Thursday, Oct. 18 to discover how to take control of your brand across the internet.   

Three Things You Need to Know About Texas’ Telemedicine Law - 09/19/2018

Texas’ new telemedicine law and applicable rules have created new opportunities for physicians to care for patients outside the traditional office visit. Here are answers to three basic questions you might have. (Remember: When treating Medicare patients via telemedicine, follow Medicare rules.)

How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.

Stand Out on Google and Attract More New Patients - 08/03/2018

Ninety percent of people don’t look past the first page of an online search, so you want your website to be at the top of the list. That’s where TMA’s newest webinar, Getting Your Practice on the First Page of Google, can help.

The Right Lighting Can Help Keep Your Practice in the Black - 07/17/2018

Switching to longer-lasting, more energy-efficient LED lighting could help your practice save money over the long term. Demand Lighting, a TMA-approved group discount program that specializes in LED lighting, offers TMA members an exclusive 20-percent discount.

Five Tips to Get Your Practice on the First Page of Google - 07/12/2018

Don’t settle for a limited or unattractive digital footprint. TMA’s newest webinar can help in Getting Your Practice on the First Page of Google.

Writing a Blog for Your Practice: It’s Not Brain Surgery - 07/03/2018

Many people have asked us how to blog as a creative outlet that also helps their practice. But it's hard to know where to start, what to write about, and how often to write.

Brain Injury Awareness Month: An Outreach Opportunity - 04/23/2018

Holding a community outreach event in conjunction with an appropriate national health observance month is a good way to generate goodwill and positive buzz about your practice. Brain Injury Awareness Month in March is one such observance, and TMA’s Hard Hats for Little Heads program makes it easy for you to participate.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

Three Steps to a Tech Contract You Can Live With - 04/04/2018

When you are shopping for a new technology vendor for your practice, signing a contract is the easy part. The real work starts well in advance and continues as long as the contract is in force.

Keep Your EHR SAFER With These Guides - 03/13/2018

Electronic health records give you and your practice access to patients’ information quickly, easily, and – perhaps most importantly – safely. But that only works if your EHR is implemented and optimized for patient safety.

Does HIPAA Limit What You Can Charge for Electronic Medical Records? - 03/07/2018

If patients ask for copies of their electronic protected health information (PHI), the fees you charge must be reasonable and cost-based, according to federal and state regulations.

How to Write an Employee Handbook - 01/23/2018

Do you have an employee handbook that outlines your practice’s unique and important policies? If not, where do you start?

Marketing Is Not a Luxury ― Marketing Is a Necessity - 10/26/2017

Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.

Online Reviews Can Have a Big Impact on Your Practice - 07/19/2017

That smiling face at the reception desk may be your patient’s first — and very important — experience with your practice, but likely it’s not their first impression. Your patient probably learned a thing or two about you online before stepping into your office.

Short-Term Objectives Can Help You Realize Long-Term Goals - 12/21/2016

For a medical practice to achieve its goals, it must have a financial plan. A good plan takes a long view of the practice’s success but includes short-term, achievable objectives along the way.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.