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Marketing Toolkit - 11/07/2024

Two important parts of many physicians’ business are marketing and advertising to attract new patients to the practice. This toolkit may be of assistance to Texas physicians in preparing a marketing vision and plan for their practice.

Three Steps to a Tech Contract You Can Live With - 08/30/2023

When you are shopping for a new technology vendor for your practice, signing a contract is the easy part. The real work starts well in advance and continues as long as the contract is in force.

Recruitment After COVID: Help From TMA’s Practice Management and Consulting Services - 07/10/2023

With help from TMA’s practice management and consulting services, staffing challenges provide an opportunity for practices to grow and become more business savvy.

May Nonphysician Practitioners Order DME? - 10/28/2021

Under what conditions may my physician assistant order durable medical equipment (DME)?

Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.

Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.

Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.

Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.

You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.

Short-Term Objectives Can Help You Realize Long-Term Goals - 12/21/2016

For a medical practice to achieve its goals, it must have a financial plan. A good plan takes a long view of the practice’s success but includes short-term, achievable objectives along the way.

Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.

Four Signs It’s Time to Update Your Website - 12/06/2016

An old, outdated site can drive users away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that your website needs updated functionality and a new look.

Seven Ways a Practice Newsletter Can Work for You - 12/05/2016

Many physicians balk at the notion of “marketing” their practice; nonetheless, promotion is what it may take to build a young practice or stand out in a competitive specialty field.

Four Ways to Increase Physician Referrals - 10/31/2016

Although you may excel in your specialty, referrals from other physicians are not something you can take for granted. Here are four ways to stand out as the go-to physician in your field.

CMS Issues New Medicare Marketing Rules - 06/23/2016

Responding to concerns about marketing and sales of Medicare Advantage plans and Medicare Part D plans, the Centers for Medicare & Medicaid Services (CMS) has issued rules to prevent abuses and protect patients.