Marketing

Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.


How to Make Patients (and Google) Fall In Love With Your Site - 02/15/2019

If you want to learn what it takes to keep your practice on Google’s front page, join TMA-endorsed vendor Officite for a free online workshop starting at 1 p.m. Feb. 21.


What Does Your Online Presence Say About You? - 09/27/2018

If you don’t already monitor your online reputation, now is a good time to start. Join TMA-endorsed vendor, Officite, for a free, 45-minute webinar at 2 pm Thursday, Oct. 18 to discover how to take control of your brand across the internet.   


How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.


Stand Out on Google and Attract More New Patients - 08/03/2018

Ninety percent of people don’t look past the first page of an online search, so you want your website to be at the top of the list. That’s where TMA’s newest webinar, Getting Your Practice on the First Page of Google, can help.


The Right Lighting Can Help Keep Your Practice in the Black - 07/17/2018

Switching to longer-lasting, more energy-efficient LED lighting could help your practice save money over the long term. Demand Lighting, a TMA-approved group discount program that specializes in LED lighting, offers TMA members an exclusive 20-percent discount.


Five Tips to Get Your Practice on the First Page of Google - 07/12/2018

Don’t settle for a limited or unattractive digital footprint. TMA’s newest webinar can help in Getting Your Practice on the First Page of Google.


Writing a Blog for Your Practice: It’s Not Brain Surgery - 07/03/2018

Many people have asked us how to blog as a creative outlet that also helps their practice. But it's hard to know where to start, what to write about, and how often to write.


Free Webinar: How to Design Your Website to Attract New Patients - 06/15/2018

If you think your website needs help, Officite, a Texas Medical Association-endorsed vendor, will host a free webinar on how to optimize your online presence to reach more patients.


Brain Injury Awareness Month: An Outreach Opportunity - 04/23/2018

Holding a community outreach event in conjunction with an appropriate national health observance month is a good way to generate goodwill and positive buzz about your practice. Brain Injury Awareness Month in March is one such observance, and TMA’s Hard Hats for Little Heads program makes it easy for you to participate.


You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.


Marketing Is Not a Luxury ― Marketing Is a Necessity - 10/26/2017

Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.


Get Practice-Wide HIPAA-Compliant Messaging Today - 10/02/2017

TMA members recently have wanted more out of the DocbookMD app than just a way to communicate with each other. They want a custom-designed service for the entire practice – a way for all physicians, practice managers, physician assistants, and other staff to communicate and collaborate. Well, DocbookMD not only listened but also got to work creating upgraded plans.


Want to Build Your Referral Base? Connect With Staff, Too - 08/14/2017

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?


Online Reviews Can Have a Big Impact on Your Practice - 07/19/2017

That smiling face at the reception desk may be your patient’s first — and very important — experience with your practice, but likely it’s not their first impression. Your patient probably learned a thing or two about you online before stepping into your office.


Curate Content on Your Website to Engage, Get New Patients - 12/07/2016

Your website can be a powerful tool for promoting your practice in your community. Without a whole lot of time and effort, you can make it a font of valuable information for patients.


Four Signs It’s Time to Update Your Website - 12/06/2016

An old, outdated site can drive users away before they even get a chance to look at your services. Don’t risk losing potential patients. Instead, keep an eye out for these signs that your website needs updated functionality and a new look.


Seven Ways a Practice Newsletter Can Work for You - 12/05/2016

Many physicians balk at the notion of “marketing” their practice; nonetheless, promotion is what it may take to build a young practice or stand out in a competitive specialty field.


Simple Ways to Keep Your Website Fresh - 11/29/2016

A regularly updated website not only creates a good impression of your practice but also can make your website easier to find.


Four Ways to Increase Physician Referrals - 10/31/2016

Although you may excel in your specialty, referrals from other physicians are not something you can take for granted. Here are four ways to stand out as the go-to physician in your field.


Routine Waiver of Patient Copay Is Illegal - 06/23/2016

To help build my patient base, can I offer a new patients a free initial consultation by waiving their copay? (No)


Ten Must-Haves for Every Medical Website - 06/23/2016

The website you build for your practice is the face you present to the world.


Online Review Sites: Your Powerful Marketing Tool - 06/23/2016

Concerned about online review sites like Yelp and Citysearch, where patients can post comments about their experience with you or your practice? You can turn on online review site into a marketing tool for your practice — here’s how.


CMS Issues New Medicare Marketing Rules - 06/23/2016

Responding to concerns about marketing and sales of Medicare Advantage plans and Medicare Part D plans, the Centers for Medicare & Medicaid Services (CMS) has issued rules to prevent abuses and protect patients.


Marketing Your Practice - 06/09/2010

Hot Topic Bibliography Marketing Your Practice