Physicians Tout AI, with Caveats, at Business of Medicine Conference
By Phil West

 AI Panel Bom600

Augmented intelligence (AI) took center stage at the Texas Medical Association’s 2025 Business of Medicine Conference, with real-world physician testimony illustrating the potential for reduced burnout and positive patient outcomes.  

The conference, held Sept. 18-20 in El Paso, saw presentations on applying AI for documentation, clinical decision support, patient education, and more. Ogechika Alozie, MD, an El Paso infectious disease specialist, who moderated the conference’s general session panel “AI in Action: Practical Uses in Health Care,” likened AI to any of medicine’s technological developments. 

“Technology is a good challenge,” he said, reiterating the message he shared in a Border Health Conference presentation the day before. “You can decide how you want to deal with the challenge. You can embrace it and love it, or you can kick it out like a baby with the bath water. But change is coming.” 

Joseph Schneider, MD – chair of the ad-hoc predecessor to TMA’s current Committee on Health Information Technology and AI – similarly encourages physicians not to hesitate in making AI work for them.  

“If you haven’t already, use AI once a day and get used to it,” the Dallas pediatrician said in his presentation “Patient Education Materials and AI.” For instance, he demonstrated how to strategically prompt large language models like ChatGPT and Gemini to personalize handouts and instructions for patients. 

In his “Don’t Fear AI” CME presentation, Dr. Alozie lauded his experience with OpenEvidence, an AI-driven medical information platform touting content agreements with the New England Journal of Medicine and JAMA. He’s developed myriad uses for the tool, including clinical decision support, treatment recommendations, and crafting Spanish-language patient education handouts.  

For R. Todd Richwine, DO, AI is an ally against persistent burnout related to managing electronic health records (EHRs). Namely, ambient scribes that listen to patient-physician conversations and document them “bring the joy back to practice.”  

“It operates without disrupting your care, and it helps with a lot of the burdens of what the EHR has always been,” the Fort Worth family physician said. 

Fighting more common areas of burnout, in his CME session on large language models and chart summarization, Jawahar Jagarapu, MD, described AI uses such as:  

  • Front office work, including scheduling appointments and issuing reminders to patients;  
  • Intake and documentation, including using ambient scribes to capture physician-patient conversations and generating notes;  
  • Care coordination, including drafting letters and patient education materials; and  
  • Billing and coding.  

Even while showcasing AI’s ability Dr. Jagarapu emphasizes the need for physicians to carefully review what the technology generates.  

“As I engage with AI more, the more cautious I am rather than blindly relying on it,” the neonatal-perinatal medicine physician said.  “Implementation requires careful planning.” 

That planning should include learning AI’s inherent risks, according to Shannon Vogel, TMA’s associate vice president of health information technology.  

She recommends all staff in a practice using AI receive adequate training, establish AI-specific policies and procedures, understand HIPAA compliance and other liabilities tied to AI, and keep up to speed on state laws governing the technology.  

Learn more about health information technology laws passed in the 2025 legislative session and explore TMA’s AI resources.  

Last Updated On

September 22, 2025

Originally Published On

September 22, 2025

Phil West

Associate Editor 

(512) 370-1394

phil.west[at]texmed[dot]org 

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Phil West is a writer and editor whose publications include the Los Angeles Times, Seattle Times, Austin American-Statesman, and San Antonio Express-News. He earned a BA in journalism from the University of Washington and an MFA from the University of Texas at Austin’s James A. Michener Center for Writers. He lives in Austin with his wife, children, and a trio of free-spirited dogs. 

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