Four Tips For Creating An Effective Online Presence
By David Doolittle

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Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results.

Unfortunately, many practices don’t have time to research the latest digital trends that will help their websites stand out.

Check out these suggestions to make sure your practice doesn’t get lost online:

  • Mobile Responsive Websites: Because almost half of all internet traffic comes from mobile devices, it’s more important than ever that your site works well on smartphones and tablets.
  • Online Patient Education: Many patients look up health care information on their smartphones, and tech-savvy practices know how to take advantage of this – giving patients a reason to keep coming to their website. Online patient education makes your website more engaging, can improve your Google search rankings, caters to visual learners, and is easier to update than print.
  • Search Engine Optimization: SEO is the practice of enhancing your website so it appears high in search results. Enable your site to rank higher in search results by making sure it is mobile-friendly, has high-quality content, and includes location and services keywords, such as “family practice,” or “surgery.”
  • HTTPS Encryption: Google has been making changes to help its users understand the need for a secure internet. Starting in 2018, Google began to label all websites that don’t use HTTPS as “not secure” in the Chrome web browser. Other browsers are implementing similar features. Check with your web hosting service to make sure your site uses HTTPS – or to find out how to make it secure.

Next Steps

If you have any questions about your current online presence, or would like to build a more effective website, visit Officite, a Texas Medical Association-endorsed vendor.

TMA has negotiated special rates and concessions with vendors that are part of TMA’s endorsed and group discount program. To learn more, visit TMA’s website.

Last Updated On

March 13, 2019

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David Doolittle

Editor

(512) 370-1385

Dave Doolittle is editor of Texas Medicine and Texas Medicine Today. Dave grew up in Austin, where he attended culinary school as well as the University of Texas. He spent years covering Central Texas for the Austin American-Statesman newspaper. He is the father of two girls, a proud Longhorn, and an avid motorsports fan.

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