AI, Physician Finances to Headline Business of Medicine Conference
By Alisa Pierce

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The Texas Medical Association’s Business of Medicine Conference returns Sept. 18-20 in El Paso with innovative new panels offering physicians practical solutions to economic challenges and real-world applications of augmented intelligence (AI) in health care. 

To meet the diverse needs of its members across the state, TMA shifted the conference to West Texas this year for the first time, in conjunction with the association’s annual Border Health Conference. There physicians can commence the weekend learning about solutions to pressing health care issues on the Texas-Mexico border, starting Thursday, Sept. 17, from 8 am to 3 pm. 

Over seven hours of educational programming will be available at the Business of Medicine Conference. Attendance is free for TMA members who register before Friday, Sept. 12; those registering on-site will be subject to a $25 fee.  

The conference’s general session will include a keynote presentation from physician-panelists on how to utilize AI in health care, including by leveraging the technology to ease the burden of administrative tasks. The presentation will conclude with a brief Q&A.  

Here’s a look at the rest of the weekend lineup:  

  • Following a small break in the exhibit hall, hosted by TMA sections, four concurrent, in-depth panels will explore how AI can be utilized for specific practice needs, such as transcribing, chart summaries, and prior authorization.  
  • Saturday’s Ask the Expert panel from 8-9 am will feature practice management tools and insight into physicians’ business development.  
  • A legislative update led by TMA Chief Lobbyist Clayton Stewart and a mock House of Delegates session will follow, or physicians may attend a presentation on common employment contracts.  

After a break for lunch, the conference will continue with breakout panels on common health plan contracts and a session presented by TMA’s Women Physicians Section and sponsored by TMA Insurance Trust. 

And don’t forget the social events: Members are also invited to attend an evening social on Thursday, Sept. 18, 4-6 pm at the Sky Garden, located above the historic Plaza Theater with views of downtown El Paso. 

On Friday, attendees can strengthen their business connections at the conference’s networking happy hour in the Exhibit Hall, featuring drinks and live music. The All-Conference Mixer will begin at 8 pm at the Hotel Paso Del Norte. 

Registration is free for TMA members, county medical society and association staff, and Texas Medical Association Alliance members. Early registration closes Friday, Sept. 12, and will resume on site on Friday, Sept. 19.  

For more information about TMA’s Business of Medicine Conference or for other TMA events, visit TMA’s event’s webpage, reach out to TMA’s Knowledge Center at (800) 880-79552. 

Last Updated On

June 26, 2025

Originally Published On

June 26, 2025

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Alisa Pierce

Reporter, Division of Communications and Marketing

(512) 370-1469
Alisa Pierce

Alisa Pierce is a reporter for Texas Medicine. After graduating from Texas State University, she worked in local news, covering state politics, public health, and education. Alongside her news writing, Alisa covered up-and-coming artists in Central Texas and abroad as a music journalist. As a Texas native, she enjoys capturing the landscape on her film camera while hiking her way across the Lonestar State.

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