TexMed 2025 Closing General Session Speaker:
Doctor Mike

Treating Patients in the Digital Era
Saturday, May 10 | 2 pm | Grand Oaks K
Like it or not, every doctor is an “influencer.” While not all physicians have large social media followings, they influence their patients every time they step into the office. Whether you’re speaking one-on-one with a patient or reaching millions through a smartphone screen, the challenge remains the same: conveying complex medical information in a way that people understand.
Doctor Mike has discovered that the communication skills required to engage over 25 million social media followers have also improved his in-person patient interactions. Likewise, the authenticity that builds trust in the exam room is exactly what audiences crave online.
In this talk, Doctor Mike will share the insights and strategies he’s developed over a decade of social media success—helping you become not just a better doctor, but a more effective communicator and influencer as well.
Participants will be able to apply principles of effective communication and authenticity, as demonstrated through Doctor Mike’s experience in both social media and clinical settings, to enhance their ability to convey complex medical information and build trust with patients and broader audiences.
Doctor Mike
Mikhail “Doctor Mike” Varshavski, DO, is a board-certified family medicine physician and social media influencer with an audience of over 25 million followers across platforms. On his YouTube channel he debunks medical misinformation and educates his audience about their health and body.