Reach Patients Across the Web
The brief but evolving history of social media has already given physicians some valuable lessons on how they should and shouldn't use it to generate more exposure for their practice and image.
"The doctors who want to avoid social media should know it's here, and the majority of physicians will be using it," said emergency physician Carrie de Moor, MD, a member of the Texas Medical Association Council on Practice Management Services. "So they're going to lose out on that market share if they're not promoting their business in that venue. It's going to [look like] you're not up to date."