TMA Launches #MaskHero Campaign and Contest
By Steve Levine

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What do Batman and Robin, Captain America, and the Flash have in common? They’re all superheroes whose usual masks wouldn’t do a very good job of stopping the spread of COVID-19 (if superheroes can catch the disease). 

But public health research demonstrates that nose-to-mouth masks, used correctly, are key to controlling the coronavirus. A new Texas Medical Association social media campaign salutes all the heroes across the state who are wearing the right masks the right way whenever they leave their homes. 

The brightly colored materials, which TMA encourages all physicians to share and promote, include reminders of important Do’s and Don’ts. “Mask-wearing heroes,” the flyers state, “take pride in knowing they are doing their part to stop the spread,” and they don’t “stop being vigilant.” 

TMA also is reaching out to the youngest Texans to help spread the word. The “show us what your #MaskHero looks like” contest is open to those ages 4 to 17. The best original artwork, as determined by “likes” when the entries are posted on the TMA Facebook page, will win a $150 gift card for back-to-school supplies.

When you read all the contest rules, you’ll find that children of TMA employees are not eligible to win. But children of TMA members are eligible, so encourage your artistic youngster to send a #MaskHero drawing, painting, or photo to photos@texmed.org.

And finally, here’s three interesting things I learned about masks and superheroes while researching this article:

  1. Why Superman doesn’t wear a mask.
  2. Very few female superheroes wear masks.
  3. Spidey does it best.

Last Updated On

August 14, 2020

Originally Published On

August 14, 2020

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Coronavirus | Social Media

Steve Levine

VP, Communication

(512) 370-1380
Steve Levine

A former statehouse reporter, political press secretary, and state agency spokesman, Steve Levine has directed the Communication Division at TMA since 1997. He oversees Texas Medicine, Texas Medicine Today, TMA's media and public relations activities, and the TMA Knowledge Center, website, and social media activities.

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