Let’s imagine you’re looking for a nice place to eat this evening. You narrow your options down to two choices as you're walking down the street.
Through one restaurant window, you see a few people at their tables but not much else. Through another window, you see that every table is filled. There’s even a small line of people forming to see if they have a chance at getting seated tonight.
Where would you rather eat?
Most likely, the one with more patrons. We use these cues, called social proof, as a shortcut for making decisions.
Social proof works much the same way online as offline. A health care practice isn’t the same type of business as a restaurant, but people want social proof no matter what type of business they’re looking for.
You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.
Types of social proof
There are dozens of types of social proof that you can use both online and offline. Some have been around for decades and some are fairly new.
This is a brief list of the most effective types of social proof you can start using right away:
- Online reviews: Seventy percent of consumers say they trust online reviews. Many use these reviews to make purchasing decisions and are more likely to choose a business that has many positive reviews.
- Social media: Linking your social media accounts to your website is another way to build your practice’s online credibility. When patients see that you have a wider presence on the web, along with patient interaction, helpful content, and easy access to your staff, it increases their trust.
Take a moment to skim through your website and the rest of your online presence. Ask yourself the following questions:
- Do you have reviews on social media, Google My Business, and other review tools?
- Do you have a social media page and do you use it to stay connected with patients?
If you’re not sure about whether you are utilizing online social proof and reputation management in the most effective way, contact TMA-endorsed vendor Officite.
Officite provides practice websites and online marketing services to TMA physician members at exclusively discounted rates. Visit them online or call (844) 818-1568 to see all they have to offer.
Last Updated On
September 11, 2018