Define Yourself! Crafting a Powerful Personal Brand


The concept of personal brands has been a mainstay in the professional community for 15 years, but few people truly understand what personal brands are, why they are important, or how to evaluate and elevate their own brand. 

This Women in Medicine event featured speaker and author Marny Lifshen, and included a copy of her book, Some Assembly Required: A Networking Guide for Women, for attendees. Marny offers guidance in managing personal brands in a meaningful and impactful way, including specific steps for determining how small, simple and consistent changes can help change the way people are perceived by influencers in their careers. 

Many professionals know they are “supposed” to build a personal brand and network in order to further their career, but few know how to shape these skills in a meaningful way in their career. As men and women tend to build and manage relationships and communicate differently, brand awareness and networking can be challenging – especially for professional women in male dominated industries and professions. During this event participants learned why and how a strong personal brand, networking and communication can make a significant difference in their patient care and overall career success.

View slides from the TexMed 2018 Women in Medicine presentation: Define Yourself! Crafting a Powerful Personal Brand


  • Recognize what personal brands are and why they are an important component of your professional reputation and career plan;
  • Identify how your personal brand is directly affecting your patients and career;
  • Determine what your brand currently is and how to enhance it with small changes;
  • Construct and elevate your professional reputation and communication skills; and
  • Apply 5 steps to assess, develop and elevate your personal brand.

Some Assembly Required: A Networking Guide for Women

Marny Lifshen updates her award-winning content customized for women in the workplace. Some Assembly Required: A Networking Guide for Women is the ideal book for women in any industry who know that their success is tied to people. This book is a practical guide packed with useful tips, creative techniques and real-world stories that are relevant for women today. It is written so that every woman will benefit from reading it regardless of profession, age, location, or stage of life. It inspires women who are not active networkers to make it a part of their lives, and helps those who do currently network become even more effective. The book provides:

  • insight on how networking is different for men and women
  • an understanding of what networking really is and why it is important
  • tips on how to use your inherent skills and styles to your advantage
  • resources for where and how to start networking
  • practical and effective skills and tools for networking
  • a new way to look at networking for mothers (both working and stay at home).


Last Updated On

October 01, 2019

Originally Published On

May 09, 2018

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TexMed | Women in medicine