Computer Pharmacy Records Used for Marketing Purposes: As a means of protecting patient privacy, physicians and patients should be allowed to “opt out” of pharmacy plan data acquisition upon written request, except as otherwise required by law for scheduled or narcotic drugs. Any specific consent for data accumulation should have specific time and use restrictions. Data management companies employed by pharmacies and HMO plans should be prohibited from selling access, direct or indirect, to physician-patient lists for the purposes of marketing. (Substitute Res. 29P, p 164, I-97; reaffirmed CSA Rep. 2-I-01; reaffirmed CSPH Rep. 3-A-11).
Last Updated On
October 07, 2016