Brain Injury Awareness Month: An Outreach Opportunity

Holding a community outreach event in conjunction with an appropriate national health observance month is a good way to generate good will and positive buzz about your practice. Brain Injury Awareness Month in March (formerly in October) is one such observance, and TMA’s Hard Hats for Little Heads program makes it easy for you to participate.

TMA’s Hard Hats for Little Heads encourages physicians, medical students, and alliance members to give free helmets to children in your community during Brain Injury Awareness month, Bike Month in May, or other suitable national observation month. Or you can give away helmets year-round.

TMA will provide free helmets with your purchase of helmets. Buy 50 helmets at our reduced cost, and we’ll give you 50 helmets FREE. (Texas Academy of Family Physicians [TAFP] members can get up to 100 helmets free because TAFP covers the cost of the first 50.) In addition, TMA sends out a news release announcing all events during key months.

Check out these great helmet giveaway ideas that have worked for your peers in their communities. For a pediatric or family medicine practice, for example, an in-office helmet giveaway such as one of these is an easy way to ensure children get exercise and ride their bikes safely:

  • Enter every child’s name into a fish bowl who comes in for a well or sick visit during the month. Draw 10 names to receive a new helmet on a particular day or at the end of the month.
  • Screen children at well checks to see if they ride bikes, scooters, or skateboards, or rollerblade. If so, you can ask them if they wear/have a helmet. Kids who don’t have a helmet can take a properly fitted one home with them.

Compliment your event with Hard Hats for Little Heads educational materials, such as a poster to hang in your office, bookmarks, or a safety/helmet fit brochure.

To find out how you can sponsor a Hard Hats for Little Heads event, contact Tammy Wishard, TMA outreach coordinator, at (512) 370-1470. Hard Hats for Little Heads is made possible through a grant from TMA Foundation thanks to top donors — Blue Cross and Blue Shield of Texas, Prudential, and an anonymous foundation — and gifts from physicians and their families.

Published Jan. 27, 2012

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Last Updated On

April 23, 2018