Social Media

Are You Tweeting Yet? - 05/21/2021

Want to get started using — or become more active on — social media on a professional level? Interestingly, the 2015 Texas Legislature provides a painless opportunity for you to wet your feet in the Twittersphere, with how-to help from TMA.

TMA Social Media Conduct Policy - 03/02/2021

 TMA asks that you respectfully follow the guidelines set forth in our Social Media Conduct Policy.

TMA Launches #MaskHero Campaign and Contest - 08/14/2020

What do Batman and Robin, Captain America, and the Flash have in common? They’re all superheroes whose usual masks wouldn’t do a very good job of stopping the spread of COVID-19 (if superheroes can catch the disease). But public health research demonstrates that nose-to-mouth masks, used correctly, are key to controlling the coronavirus. A new Texas Medical Association social media campaign salutes all the heroes across the state who are wearing the right masks the right way whenever they leave their homes.

Q&A: Physician Podcaster Jeffrey Jarvis, MD - 01/02/2020

A love of teaching is what propelled Jeffrey Jarvis, MD, into his latest undertaking: hosting a nationally distributed podcast.

Social Media A Vital Tool for Influencing Policy, Panel Says - 12/13/2019

Social media has become indispensable for politicians to reach voters, but it's also a crucial way for voters – like physicians – to influence decision-makers and public opinion, a panel of state representatives and social media consultants said at the Texas Medical Association's Advocacy Retreat on Saturday.

Don’t Let it Happen to You: Practice Fined Over Social Media - 12/09/2019

As more people go online to research products and services, online reputation management has become increasingly relevant for physicians.Because of the HIPAA Privacy Rule, physicians cannot respond to online reviews in any way that reveals PHI. Even if a patient discloses their own personal information in a review, physicians cannot respond with the same level of disclosure.

Searching for a Better Online Reputation - 08/02/2019

What people see on the internet can bring in — or drive away — patients. But most physicians are not trained in either communications or digital technology, and so have little understanding of the financial impact of search engines, social media, and review sites.

Protect Your Practice’s Social Media Accounts - 05/30/2019

Social media is a terrific way to reach out and stay in contact with your patients. However, the risks created by social media cannot be ignored. Controlling access to your social media accounts is just the first step in ensuring their security.

Help TMA Understand How You Use Social Media - 03/13/2019

The Texas Medical Association is interested in knowing how you use social media and is asking you to take a short survey before Friday, March 15.

Five Tips to Get Your Practice on the First Page of Google - 07/12/2018

Don’t settle for a limited or unattractive digital footprint. TMA’s newest webinar can help in Getting Your Practice on the First Page of Google.

Help Keep TMA’s Blogged Arteries Flowing - 04/17/2018

We want to give you an outlet to make your voice heard to more than 51,000 of your colleagues throughout the state by contributing to our blog.

A Chance For Your Patients to Meet You Face-to-Facebook - 01/24/2018

Sejal Mehta, MD, the chair of TMA’s International Medical Graduate section, gave about 6,000 people a look into her daily life Tuesday when she took over the Texas Medical Association (TMA) Facebook page.

Online Reviews Can Have a Big Impact on Your Practice - 07/19/2017

That smiling face at the reception desk may be your patient’s first — and very important — experience with your practice, but likely it’s not their first impression. Your patient probably learned a thing or two about you online before stepping into your office.

Get Social Savvy at TexMed With KevinMD - 04/28/2017

Kevin Pho, MD (aka KevinMD), will host a Social Media Meet and Greet from 2:30 3 p.m. on Friday, May 5, in the TexMed 2017 EXPO hall at the George R. Brown Convention Center before his Opening General Session talk at 4 pm.

Doctors, Protect Your Online Reputation - 04/28/2017

Google yourself. You might be surprised to see what comes up. Open a web browser, and type your name in the search box. Do you like what you see? Does it make your blood boil? Is there anything there? If your name is not that unique, do the results actually refer to you?

What Makes a Good Practice Website? - 04/17/2017

TMA has dozens of resources available to help you answer this question. These include TMA-endorsed vendor Officite, which provides practice websites and online marketing services to TMA physician members at exclusively discounted rates. TMA members can save up to 37 percent on these services.

Guide to Responding to Yelp Negativity - 01/27/2017

It doesn’t matter if your practice is the perfect example of professionalism; at some point you will receive a negative review. Read this guide before hastily responding to a negative review.

Social Media: Where’s The Pay-Off? - 12/09/2016

Six out of 10 consumers say they are more likely to trust information posted via social media from physicians over hospitals, health insurers, and drug companies. This “social currency” has value physicians can use to enhance their reputation and promote their practices.

Get Tweeting! Hashtag #TMASMA - 05/10/2016

Silly as its name sounds, Twitter is a communication tool of choice for the Texas Legislature. Groups that most effectively use this social network to influence the legislative process have trained their supporters to faithfully echo the organizations’ Twitter messages. This tactic substantially increases the groups’ Twitter reach … and impact.