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Sponsored Content: SEO for Medical Practices – Why It Matters - 11/17/2021

In the past, word-of-mouth referrals and repeat patients were the most reliable ways to grow and sustain any medical business. But in the age of the internet, online strategies are now the number one way to market health care services.‌


Practice e-Tips on Practice Operations - 10/29/2021

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Practice e-Tips on Marketing Your Practice - 09/23/2021

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Marketing Your Practice - 07/06/2021

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Four Reasons Your Practice Should Start an Online Store - 12/01/2020

Online shopping continues to grow in popularity, aided in large part this year by the COVID-19 pandemic. That makes your website a prime location to highlight not only your practice’s services, but its products as well.


Six Ways to Improve Your Practice Marketing - 10/02/2020

The Texas Medical Association has created a webinar that provides easy-to-follow steps to create and implement marketing strategies that fit your practice.


Why Now Might Be a Good Time to Focus on Marketing - 07/09/2020

In order to rebuild under these challenging circumstances, practices must not let their marketing strategies take a backseat. Here are three strategies practices can use to stay top of patients’ minds, courtesy of the Texas Medical Association-endorsed website service provider Officite.


Want to Build Your Referral Base? Connect With Staff, Too - 05/13/2020

If you depend on physician referrals for new patients, will your colleagues — and their staff — remember you?


Your Website + SEO = A Perfect Match - 02/14/2020

If you would like to learn how to build your online credibility and reach patients through effective SEO, tune into a free, 45-minute webinar by Officite, a Texas Medical Association endorsed vendor.


Modern Websites for Health Care Practices - 11/01/2019

Physicians spend many years in medical school, and marketing probably wasn’t a part of the curriculum. However, there’s a good chance your next potential patient will be looking for a physician with a search engine or on Facebook. So what’s a savvy practice to do?


You’re a Doctor, Not a Business Magnate. But Why Not Be Both? - 10/23/2019

Don’t let the business of medicine bog down your practice. The Texas Medical Association’s publication Business Basics for Physicians can help provide the skills you need to run a successful medical practice.


Searching for a Better Online Reputation - 08/02/2019

What people see on the internet can bring in — or drive away — patients. But most physicians are not trained in either communications or digital technology, and so have little understanding of the financial impact of search engines, social media, and review sites.


Help Your Small Business Thrive With These Webinars - 05/03/2019

In recognition of National Small Business Week (May 5-11), Texas Medical Association-endorsed vendor Officite is kicking off a three-week webinar series beginning May 8.


Four Tips For Creating An Effective Online Presence - 03/13/2019

Patients (and Google) expect your website to be more than an online business card. To reach as many potential patients as possible, your site should be mobile-friendly, contain high-quality educational content, and show up at the top of search results. Check out these suggestions to make sure your practice doesn’t get lost online.


How to Make Patients (and Google) Fall In Love With Your Site - 02/15/2019

If you want to learn what it takes to keep your practice on Google’s front page, join TMA-endorsed vendor Officite for a free online workshop starting at 1 p.m. Feb. 21.


What Does Your Online Presence Say About You? - 09/27/2018

If you don’t already monitor your online reputation, now is a good time to start. Join TMA-endorsed vendor, Officite, for a free, 45-minute webinar at 2 pm Thursday, Oct. 18 to discover how to take control of your brand across the internet.   


How to Strengthen Your Online Reputation - 09/11/2018

You can use social proof online to help your practice make a strong first impression, improve search rankings, and build trust with potential patients.


Stand Out on Google and Attract More New Patients - 08/03/2018

Ninety percent of people don’t look past the first page of an online search, so you want your website to be at the top of the list. That’s where TMA’s newest webinar, Getting Your Practice on the First Page of Google, can help.


The Right Lighting Can Help Keep Your Practice in the Black - 07/17/2018

Switching to longer-lasting, more energy-efficient LED lighting could help your practice save money over the long term. Demand Lighting, a TMA-approved group discount program that specializes in LED lighting, offers TMA members an exclusive 20-percent discount.


Five Tips to Get Your Practice on the First Page of Google - 07/12/2018

Don’t settle for a limited or unattractive digital footprint. TMA’s newest webinar can help in Getting Your Practice on the First Page of Google.


Writing a Blog for Your Practice: It’s Not Brain Surgery - 07/03/2018

Many people have asked us how to blog as a creative outlet that also helps their practice. But it's hard to know where to start, what to write about, and how often to write.


You, Too, Can Become a Web Content Expert - 04/20/2018

Wouldn’t it be great if your patients and potential patients regarded you as the go-to health authority? You can establish a reputation as such on your own practice website.


Forney to Physicians: We’re Open for Medicine - 02/21/2018

If you’ve ever thought about opening your own practice in the Dallas area, officials in Forney are hoping you’ll look their way.


Marketing Is Not a Luxury ― Marketing Is a Necessity - 10/26/2017

Physicians who work in small practices constantly face a basic marketing question: What's the best way to sell myself and my business to the community? Because few physicians studied business principles, many won't know the answer. That's why the Texas Medical Association is publishing a book titled Marketing Smart: A Guide for Medical Practices.