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    Texas Medicine  

    Texas Medicine is an award-winning monthly newsmagazine for Texas physicians. With more than 39,000 qualified subscribers, Texas Medicine reaches most licensed physicians practicing in the state. Research shows that Texas physicians want Texas-specific news about medical economics, law, public health and legislation in a lively readable format. That's what the magazine delivers.

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    60% of Texas physicians look at advertisements in Texas Medicine.

    22% have contacted advertisers about their product or service because of an ad in Texas Medicine.

    59% have purchased a product or service from a Texas Medicine advertiser.

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  • Distribution in Texas - 41,000*

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  • This Month's Story List

    Here's what we're working on for the October issue of Texas Medicine - your next opportunity for advertising!


    Complementary and alternative medicine (CAM) therapies have established a firm footing among the public and are the subject of intense debate in the medical community. TMA adopted policy in 2015 recommending physicians ask patients about their use of complementary products and include those products in the patient's medication drug list, as well as policy advocating stronger federal oversight and supporting additional studies of CAM.


    October is Hard Hats For Little Heads Month. This story will promote the Hard Hats program by highlighting its helmet giveaways, which promote bike-riding safety as well as head protection in general.


    TMA and several other organizations, including the Texas Alliance for Patient Access and the Texas Hospital Association, are planning to support a physician's claim that a standard for "willful and wanton" negligence in state code applies to a lawsuit involving the physician.


    The Centers for Medicare & Medicaid Services (CMS) has proposed a draft rule to implement the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) on Jan. 1, 2017. In the meantime, TMA has five steps physicians can take now to prepare their practices for the new payment paradigm.


    As physician payment transitions from a fee-for-service to a pay-for-performance system, it's more important than ever for physicians to truly understand how to improve performance, increase efficiency, and deliver high-quality care. To help physicians achieve those goals, TMA and the American College of Medical Quality will be hosting the Texas Quality Summit Nov. 18–19 in Austin.


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