How do you tell patients about your new practice website? You have to get that website address out in front of them, and get it out there often. Here's how:

• Put the website address (URL) on all appointment cards, stationery, literature, and other materials your office uses.
• Tell patients about the website in the "on hold" phone message.
• Include the URL in practice yellow page listings and other community directories.
• Send letters to referring physicians and patients announcing the service.
• Put website reminder cards in all patient statements.
• Create business card-sized handouts with the URL displayed on them.
• Display informational flyers at the front desk that include the URL.
• Display promotional signs for the website in the waiting room and patient rooms.
• Write a press release about the website and send it to local newspaper, radio, and television health reporters.
• Establish website links with local health care partners, including referring physicians and hospitals in the community.
• Place an ad in the local newspaper including the website address.
• Feature the website on a "computer kiosk" in the waiting room, allowing patients to view and register on the website.

For more information about promoting your practice website, e-mail  TMA Practice Consulting  or call (800) 523-8776.

TMA Practice E-tips main page